Tech products fail when valuing features over people. I turn things around by prioritizing users, modernizing designs, and simplifying workflows to drive real business results.

Case Studies

Transformed A Complex Product Into An Intuitive Apple Experience

Led a comprehensive UX strategy to redesign a complex Digital Asset Management tool, transitioning it from a third-party's initial design to Apple standards.

Impact: Improved user satisfaction by 32.94%

Product Strategy

Redesign

Design System Library

Made Kosher Without Borders Stand Out Against Competitors

Provided users with an intuitive, modern and responsive experience that improved the way people eat while traveling.

Impact: Improved user satisfaction by 28.12%

Rebranding

Redesign

Design System Library

Helped MooreCo Generate Revenue During Pandemic

Created a solution to help an educational B2B furniture manufacturer generate revenue during the toughest year in the market when schools; their primary clients; were closed.

Impact: Led MooreCo’s expansion into the B2C market

Product Strategy

Rebranding

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